Characters. Everybody loves a good character, but what if the length of yours is one of the reasons you aren’t getting read.
Everybody knows that a good editorial schedule with strong headlines and well thought out content will take you far, but what takes you further is your word or character length.
Words used in the right way have power. With so many social media channels and different rules for each one, it’s no wonder some of your content is not read.
So, try to use these professional writer tips for your copy and see what happens:
– Main point should be immediate
– 20 to 25 words per sentence
– 2 to 4 sentences per paragraph (or 40 to 100 words)
Print is becoming shorter and some researchers and newspaper columnists now say that the ideal paragraph is now 45 to 55 words long or just below the median (70 words) of the ‘professional’ rule of thumb.
Online, it’s been the same story for some time:
And this one is for all those who ramble on in their digital and in person content.
Remember keep it short, keep it memorable and make it compelling.
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